From Dark & Dated to Fresh & Bright, and on a Budget!

The 7 for all mankind store at Scottsdale Fashion Square Mall, was in need of a refresh, to entice customers in to see the latest styles of the luxury jean & sportswear retailer. Alas, the Client had a limited budget and needed to keep the timeline tight to save a lengthy shutdown of this popular location for major construction changes.

hambrecht oleson design was engaged to develop a cost effective design scheme to be completed within a ten day construction schedule, that reflected the brighter, and simplified modern brand concept.

BEFORE: Dark & intimidating store facade & entry

AFTER : Utilized Belbien "wood" covering to cover the dark wood veneer

BEFORE: Dim & dated lighting & ceiling element

AFTER: Re-lamped all existing ceiling fixtures, removed all dark wood & ceiling element

BEFORE: restrictive, fixed & dark wall cabinetry

AFTER: new, airy & elegant lit wood shelf & hang rod to show collections statements

BEFORE: existing dark wood bins hide folded merchandise

AFTER : installed new light wood Belbien covering over all dark wood surfaces on fixtures

BEFORE: existing worn, dated cash/wrap area

AFTER: lighter, elevated and elegant finishes & design for last impression of customer experience

On Time, On Budget, Bright & Elevated Transformation Achieved!