The 7 for all mankind store at Scottsdale Fashion Square Mall, was in need of a refresh, to entice customers in to see the latest styles of the luxury jean & sportswear retailer. Alas, the Client had a limited budget and needed to keep the timeline tight to save a lengthy shutdown of this popular location for major construction changes.
hambrecht oleson design was engaged to develop a cost effective design scheme to be completed within a ten day construction schedule, that reflected the brighter, and simplified modern brand concept.
BEFORE: Dark & intimidating store facade & entry
AFTER : Utilized Belbien "wood" covering to cover the dark wood veneer
BEFORE: Dim & dated lighting & ceiling element
AFTER: Re-lamped all existing ceiling fixtures, removed all dark wood & ceiling element
BEFORE: restrictive, fixed & dark wall cabinetry
AFTER: new, airy & elegant lit wood shelf & hang rod to show collections statements
BEFORE: existing dark wood bins hide folded merchandise
AFTER : installed new light wood Belbien covering over all dark wood surfaces on fixtures
BEFORE: existing worn, dated cash/wrap area
AFTER: lighter, elevated and elegant finishes & design for last impression of customer experience
On Time, On Budget, Bright & Elevated Transformation Achieved!
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